on 11/05/2020

During this unprecedented pandemic, consumers are acting in unprecedented ways. As you're looking to weather the economic fallout and prosper in the years to follow, only data-validated research can help you make the right investments now. Learn more about our capabilities to see how we can quickly and affordably get you actionable insights to help your business navigate COVID-19.

Why was the research conducted?

We felt a responsibility to use our skill set in understanding consumer behavior, to help with the analysis of the effects of the virus - both in the short term and the long term. How is this affecting peoples' daily lives? What are they doing to adapt to their new reality? How are they feeling about the future? These are a few of the many questions this research initiative sought to understand. Secondarily, we wanted to make this research free and available to public, with the hope that what we have learned here may help guide us forward.

How was the research conducted?

The research for this data was conducted by surveying US residents with polls and open-ended questions in regards to COVID-19.

What are the key findings of the research?

In our academic research journal "n=pandemic" you'll find answers to the questions, "How is this affecting peoples' daily lives?", "What are they doing to adapt to their new reality?", "How are they feeling about the future?", and more.

Full research:

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Contributor's Name: Adriana Hemans