Beyond COVID-19: Meeting young people

by Arpo
on 11/06/2020

A qualitative online community with centennials and millennials on behaviors, perceptions, needs and expectations during the COVID-19 lockdown period and beyond.

Why was the research conducted?

To understand behaviors, perceptions, needs and expectations during the period of COVID-19 lockdown and beyond.

How was the research conducted?

6-day online community with 12 participants.

What are the key findings of the research?

  • The pandemic has brought about changes, some of which may remain and be prolonged in time beyond this exceptional situation.
  • The lockdown experience has generated concern to rethink priorities. Also new habits at home, which have satisfied young people and to which they are open to continue maintaining.
  • Knowing how to listen to the consumer and understanding them is key to providing solutions in accordance with their new needs.
  • Brands have an opportunity to listen to the consumer, to the PERSON, to act in tune with their new values and emotions

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