A qualitative online community with centennials and millennials on behaviors, perceptions, needs and expectations during the COVID-19 lockdown period and beyond.
Why was the research conducted?To understand behaviors, perceptions, needs and expectations during the period of COVID-19 lockdown and beyond.
How was the research conducted?6-day online community with 12 participants.
What are the key findings of the research?
- The pandemic has brought about changes, some of which may remain and be prolonged in time beyond this exceptional situation.
- The lockdown experience has generated concern to rethink priorities. Also new habits at home, which have satisfied young people and to which they are open to continue maintaining.
- Knowing how to listen to the consumer and understanding them is key to providing solutions in accordance with their new needs.
- Brands have an opportunity to listen to the consumer, to the PERSON, to act in tune with their new values and emotions