Study finds virtual activities and social distancing popular this season

AMC Global
on 26/07/2020

Ongoing AMC Global research also finds the pandemic is negatively impacting the ability to stay in touch with friends and extended family

Why was the research conducted?

The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the pandemic.

How was the research conducted?

Weekly polling of U.S.-based general population of primary purchasers age 21+, every other week.

What are the key findings of the research?

  • During the pandemic this summer in the U.S., 51% percent of respondents report spending time with family and friends via a virtual social gathering, with 47% reporting social gathering in-person at a distance.
  • Fifty-three percent of people went to a restaurant so far this summer, with 44% eating indoors at the restaurant, 38% eating outdoors.
  • Respondents report that staying in touch with family and friends is more difficult this summer, with 28% seeing close family members less often, 39% seeing extended family less often, and 43% seeing close friends less often.

Full research:

Access full research
Contributor's Name: Michelle Andre