Why was the research conducted?The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the pandemic.
How was the research conducted?Weekly polling of U.S.-based general population of primary purchasers age 21+
What are the key findings of the research?
- Fifty-one percent of respondents predict that they will spend less in 2020 on back to school compared to 2019, with 72% predicting lower spend on lunch boxes, 70% predicting lower spend on backpacks and school clothes.
- Parents report their top concerns this school year are their child being exposed to COVID-19 (41%), and their child not getting an adequate education (40%).
- Parents report feeling anxious and worried (54%) about school this year, with 11% reporting feelings of confusion, and 10% reporting being sad and being scared.
Contributor's Name: Michelle Andre