A new wave of InsightsNow’s ongoing study, “COVID-19 Tracker on Clean Living Behavior,” uncovers insights into consumer behavior regarding restaurant visits.
Why was the research conducted?Insights are provided via custom solutions and assisted DIY tools based on proprietary behavioral frameworks to help find answers faster, improving your speed-to and success-in market
How was the research conducted?Insights are gathered from InsightsNow's trend-identifying Clean Label Enthusiasts® (CLE) community of primary shoppers with research techniques using the company’s proprietary behavioral research frameworks. N=121, nationally representative sample of CLE in the U.S
What are the key findings of the research?
- As of August 2020, more respondents are comfortable grabbing food from a fast food restaurant (71%) versus dining at a restaurant with outside seating (61%). Only 38% are willing to sit inside a restaurant to dine.
- A dichotomy regarding sustainability was uncovered with 70% stating they believe single use plastics from restaurants are unnecessarily wasteful and bad for the environment, 65% stating that single use plastics are essential for safety and cleanliness during COVID-19.
- The study showed that single use plastic preferred choice stems from consumer distrust, with one in three people responding that they are not sure restaurants can be trusted with cleaning and disinfecting.
Contributor's Name: Michelle Andre