Why was the research conducted?To help brands, retailers and others understand how consumer behavior is shifting when it comes to the growing alcoholic beverage category
How was the research conducted?Weekly polling
What are the key findings of the research?
- Consumption of alcoholic beverages has shifted as the pandemic continues—with 27% of respondents reporting that they have been drinking more.
- People seem to be experimenting more with their alcoholic beverages, as we found that 23% of consumers are also trying new-to-market or new-to-them beverages like spiked seltzers.
- While convenience seems to play a role in beverage purchase decisions, sustainability is top of mind for consumers, with 67% now more aware of how their actions and the actions of others impact the environment, including the use of sustainable packaging.
Contributor's Name: Michelle Andre