Drastic drops in Halloween activities anticipated for 2020

AMC Global
on 18/09/2020

New wave of ongoing AMC Global consumer behavior study looks at Halloween projected spending, decorating and celebrating.

Why was the research conducted?

The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the pandemic.

How was the research conducted?

Polling of U.S.-based general population of primary purchasers age 21+

What are the key findings of the research?

  • Americans predict that Halloween purchasing will be reduced this year, with less consumers buying decorations in 2020 (42% vs. 51% in 2019) and costumes (27% vs. 39%).
  • Halloween celebration activity shows marked reduction with only 43% of Americans (versus 63% in 2019) planning to hand out candy, trick-or-treating down to 20% in 2020 versus 39% in 2019, and Halloween parties down to 14% from 24%.
  • If Americans decide to greet trick-or-treaters, they will be taking safety precautions like frequent hand washing (84%), provision of hand sanitizer (78%), wearing a protective face mask (77%) and keeping a six foot distance from trick-or-treaters (73%).

Full research:

Access full research
Contributor's Name: Michelle Andre