In-Person Movies Hit Hard During Pandemic

AMC Global
on 27/11/2020

Ongoing AMC Global study uncovers movie goer behavior during COVID-19

Why was the research conducted?

The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the pandemic.

How was the research conducted?

Weekly polling of U.S.-based general population of primary purchasers age 21+.

What are the key findings of the research?

-While 67% of Americans report attending a movie in person more than six months ago, only 7% have attended within the past month.
-Fifty-one percent of Americans predict that more than six months from now they will once again see a movie in a theater, while only 4% predict they will attend in the next couple of weeks.
-Top reasons for the decrease in movie theater in-person attendance include COVID-19 risk (79%), closure of local theaters (43%), lack of “good” movies (30%), and cost (28%).

Full research:

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Contributor's Name: Michelle Andre