Ongoing AMC Global study reports on how the pandemic has impacted shopping, cooking and personal habits.
Why was the research conducted?The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the pandemic.
How was the research conducted?Weekly polling of U.S.-based general population of primary purchasers age 21+.
What are the key findings of the research?-Seventy-four percent of Americans who have cut back on restaurant and bar visits report preparing meals at home from scratch as a means of making up for restaurant food. Sixteen percent report creating fancy cocktails at home.
-Habits have also shifted in other areas like 41% spending more on groceries (6% spending less); 32% eating snacks more often (7% eating snacks less often); 35% eating desserts more often (16% less often).
-Sixteen percent report 16% purchasing more premium brands during the pandemic, with 19% purchasing more value brands. Eighteen percent report purchasing more new/new-to-them brands since the pandemic onset, 30% sticking to their regular brands.
-When asked about personal concerns regarding COVID-19, 47% of respondents claim to be “much more careful in my behavior and concerned about the virus” than others, with 28% somewhat more careful, and 17% similar in concern level to friends.
Contributor's Name: Michelle Andre