Impact of Packaging Features on Purchase Decisions

AMC Global
on 19/02/2021

Ongoing AMC Global study shows consumers will pay more for packaging safety and protection features, and they consider pack sustainability when shopping

Why was the research conducted?

The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the pandemic, and other consumer trends in the marketplace.

How was the research conducted?

Weekly polling of U.S.-based general population of primary purchasers age 21+.

What are the key findings of the research?

-Thirty-nine percent of Americans report that they take packaging into consideration before making a purchase.
-Fifty-seven percent of consumers consider food packages that have individually wrapped servings inside, and 42% are willing to pay more for this feature. Forty-five percent look for an additional plastic overwrap on liquids shipping to home, with 36% willing to pay more for this feature.
-When packs do not have individually wrapped items or sealed lids, consumers report that their main concerns are contamination of product (46%), freshness (25%), or damage (11%).
-In contrast to preferences for additional packaging safety features, 23% report that sustainable or environmentally-friendly packaging is “extremely important” to them, 39% report that it is “very important.”

Full research:

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Contributor's Name: Michelle Andre