Online Behavior in Peru - Before and after Patient 0

Datum Internacional
on 21/03/2020

This report shows the changes in online behavior before and after the first patient with Covid-19 was diagnosed in Peru.

Why was the research conducted?

The research was conducted to understand how online navigation was changing, the impact of Covid-19 in internet usage and the main topics that concerned Peruvians.

How was the research conducted?

Behavioral data captured with previous consent of Netquest panelists.

What are the key findings of the research?

  • Time dedicated to Internet-usage grew 18 minutes (from 3:28 to 3:46).
  • Health and Government are two new categories that exponentially grew in reach, time spent and number of visits.
  • E-commerce, transport and delivery are the categories that lost the most reach.
  • Although an increase in reach and number of visits, not many people is able to work from home. Numbers are very low and mainly in the capital city.
  • Netflix and Zoom are the "winners" in this crisis, people are willing to connect with others and entertain themselves while social isolation lasts.

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Contributor's Name: Urpi Torrado