New ongoing AMC Global study: Effect of brand and retailer actions on consumer perceptions during COVID-19 pandemic

AMC Global
on 02/04/2020

A new, ongoing syndicated study by AMC Global, an international custom market research firm specializing in launch strategies and brand tracking. The study will be produced in partnership with OpinionRoute, a leader in insights process management. The project launched this week with an examination of how company response to the COVID-19 pandemic has impacted consumer feelings toward the company.

Why was the research conducted?

The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis.

How was the research conducted?

Weekly polling of U.S. based general population primary purchasers.

What are the key findings of the research?

Top three retailers that garner positive consumer perception include Amazon, Walmart and CVS; Top CPG brands include Lysol and Clorox; Top automotive brands include Ford and Tesla.
  • 68% of consumers want to hear how companies are treating employees and handling their needs, with almost 93% open to hearing from brands during this time
  • 63% want to hear how companies are supporting their communities; 56% want to hear about direct donations of goods and services
  • 57% want to hear how companies are adjusting supply lines to help with medical supply shortage; 55% care about how they are supporting the medical community

Full research:

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Contributor's Name: Michelle Andre
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