The second wave of the weekly syndicated study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. This week’s research focused on consumer behavior changes during the pandemic and consumer behavior predictions for after the pandemic subsides. The study this week asked consumers how COVID-19 has impacted current behavior and how consumers predict their behavior will change once the world moves into a “new normal” after the pandemic is considered over. The questions asked explored consumer’s current behavior and future behavior predictions in financial, shopping, health, social situations, as well as eating habits.
Why was the research conducted?The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis.
How was the research conducted?Weekly polling of U.S.-based general population primary purchasers.
What are the key findings of the research?
- After the pandemic is considered over, 38% of consumers say that they will support local businesses more in the future, 32% say they plan on making more home cooked meals, and 35% say they will spend more time with family.
- In terms of shopping, 52% of consumers are currently increasing online grocery shopping, but expect to go back to shopping in-store after—with only 25% seeing online grocery shopping as a continued behavior.
- Financial planning has also seen a shift, with 37% shifting toward more saving and budgeting during the pandemic, with a predicted 40% shift toward more saving and budgeting after the pandemic is considered over.
Contributor's Name: Michelle Andre