Why was the research conducted?The COVID-19 wave has brought about an unexpected disruption in aspects more than one. Thinking Hats intended to deep-dive into the psychological impact that COVID has had on the consumer’s mind.
In the early stages of the lockdown, Thinking Hats captured consumer sentiments w.r.t. fear/anxiety across target cohorts & geographies
How was the research conducted?Thinking Hats through its Proprietary Digital Platform 'APPtitude’ conducted a survey targeting individuals across metros belonging to NCCS A1,A2, A3, B1
Individuals responded to the survey via. a link provided to them.
What are the key findings of the research?
- Overall, Sustainability (running out of supplies) & Contamination (I/my family may contract Covid-19) were the highest fears reported.
- The level of stress associated with Covid-19 was higher in males, as compared to females
- Among women, fears relating to emergency situations (accessibility to good medical care during health emergencies), was the second greatest stressor
- Interestingly, in metros currently, Job Security as a factor of stress causing agent was reportedly at 16%