Signals #1: Understanding the Coronavirus crisis across the world

Ipsos
on 13/03/2020

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

Why was the research conducted?

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

How was the research conducted?

The crisis sees governments, companies and individuals all having to respond to an unprecedented set of challenges, as the implications of this “once in a century” event start take shape.

There are so many topics to watch and monitor over the coming weeks and months. Governments will be under pressure to lead and inform. Businesses – large and small – have to make the right decisions for their employees and their customers.

Meanwhile, people’s behaviours will be changing, in ways which may have longer-term implications beyond the immediate circumstances of the crisis.

What are the key findings of the research?

Ipsos’ latest opinion survey shows rising concern about the impact of coronavirus.


Our third wave shows a significant increase in the number of people who believe the virus will have a personal financial impact, compared to wave 1 and wave 2. Out of the 10 countries surveyed, Italy sees the biggest jump on this measure with a 22-point increase – taking the number of those worried about the impact on their finances to two in five people (41%). There are also double-digit increases in Canada (+20), Russia (+19), Japan (+18), the US (+16), the UK (+16) and France (+14).

The Social Media Conversation



In affected locations, people are sharing stories about their experience being quarantined or working from home. In areas that the epidemic has not reached, populations were discussing potential quarantine measures and the impact it will have on their lives.

Spotlight on Italy


Our latest opinion polling in Italy reveals:
  • No change in the confidence of the effectiveness of major institutions to keep the threat under control. Healthcare experts are the best performers (71% believe they are effective in controlling the spread), followed by the World Health Organization (68%) and regional government (53%).
  • Italians are aware that the infection will not be limited to people, and that the whole economic and productive system will be seriously impacted. 84% believe tourism will be impacted the most, followed by hotels (75%), culture and entertainment (60%), and fairs and events (58%).
  • On a positive note, 40% of Italians believe that once the emergency is over Italy will have been part of the solution, more than the problem (29%).

Full research:

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Contributor's Name: Simon Atkinson
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