A Spanish Story: At Home with Telling

Telling Insights
on 24/04/2020

A qualitative research with the insights from self isolation in Spain

Why was the research conducted?

To help brands and companies to understand the consumer during the self isolation

How was the research conducted?

10 participants over an online community

What are the key findings of the research?

The main insights from the research study include the following insights on Spaniards' state of mind:

  • Security: Spaniards experience the need for control;
  • Community: Spaniards feel the need to be socially useful;
  • Self-fulfillment: Spaniards feel the need for self-improvement;
  • Hedonism: Spaniards have a need to feel alive;
  • Distraction: Spaniards feel the need to switch off

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Contributor's Name: Almudena de Linos