Keeping in view the widespread impact of COVID-19 on masses, iris communications conducted a perception study to gauge public sentiments in the top 10 cities of Pakistan.
Why was the research conducted?To take a feeler of public perception towards actions being taken at the federal level to curtail the spread of the pandemic.
How was the research conducted?Through telephonic interviews (CATI):
• 2,400 respondents were interviewed through quantitative research technique of telephonic survey.
• The survey was conducted with both gender groups of ages 18 years or above.
• The survey was executed in March/April 2020.
What are the key findings of the research?The study highlighted that consumers in Pakistan are generally happy with government efforts in combating the pandemic.
Contributor's Name: Amina Usman