What Pakistani consumers had to face – A qualitative dipstick study

iris Communications
on 24/04/2020

The research study aimed to understand the extent of the sudden reality and trend shift that consumer lifestyle and business procedures had to adjust to.

Why was the research conducted?

To record first environmental impressions of the Covid-19 spread.

How was the research conducted?

​Through informal interviews with general public aged 18-60 years

What are the key findings of the research?

​One of the key findings that the study reveals is that while life seemed to come to a halt for most, certain businesses found new avenues to connect.

Additional resources:

What the consumers had to face

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Contributor's Name: Amina Usman