Why was the research conducted?
The current corona situation demands changes from a lot of people. The media is already talking about moving towards “the new normal”. But what does this mean for research and for measuring the success of new products and services. Since the start of the crisis, we have noticed over 400 new products and services. We wanted to understand the drivers for success behind innovations and if research can still be done in the same way and focusses on the same KPI’s.
How was the research conducted?
DVJ Insights has studied 90 concepts (in 3 countries, UK, Netherlands and Germany with 30 innovations per country) to find out the secret behind innovating during the corona crisis. We used our Total Emotional response Profile (TERP) to measure success. This Profile is based upon a combination of interest and buying intent. The TERP has a higher predictive value than the traditional purchase intent question.