We know that there are some fundamental concerns right now that are directly impacting our jobs as researchers. Uncovering the right insights is vital in order to avoid costly missteps in a time when scrutiny - and emotions - are high. Based on the questions you asked us before this session, JD Deitch (COO, Cint) will dive into how our swiftly changing global situation is affecting key market research strategies. Specifically he will address: - Research design - Sampling methodology - Technology strategies - Supply and demand dynamics - Respondent behaviour JD will be using Cint’s domain knowledge, on-the-job experience and data from the Cint platform to help inform our market research community during these unpredictable times.
Why was the research conducted?To help the Market Research Community navigate the COVID-19 period by answering their most pressing questions relating the topics below, using Cint’s domain knowledge, JJD's on-the-job experience and data from the Cint platform to help inform our market research community during these unpredictable times.
- Research design
- Sampling methodology
- Technology strategies
- Supply and demand dynamics
- Respondent behaviour
How was the research conducted?By asking the MR community to submit their questions; so that they can be answered based on the Research Note series written by JD.
What are the key findings of the research?1) https://www.cint.com/blog/monitoring-changes-in-consumer-behaviour-due-to-covid-19
Research Notes 1, 2 and 3 that can be found at www.cint.com/blog
Contributor's Name: Shawn Cabral