Global Trends Report Special Edition: COVID-19

Dynata
on 17/03/2020

This report explores the changes in consumer attitudes and behaviours brought on by the COVID-19 pandemic. Spanning 14 countries, the report leverages Dynata’s global scale, deep relationships with consumers, and the largest fully-permissioned first-party data set in the industry, to help you understand changes in consumer behaviours and attitudes during the COVID-19 pandemic. In uncertain times, this special edition will deliver the insights you need to help make the best decisions as consumer trends evolve in response to the circumstances.

Why was the research conducted?

The research was conducted to provide insight into the changes in consumer behaviours and attitudes as a result of the COVID-19 pandemic to enable market researchers, insights professionals and marketers to understand consumers changing needs and make the best decisions during these unprecedented circumstances.

How was the research conducted?

The research was conducted in 14 countries: USA, Canada, UK, France, Germany, Netherlands, Italy, Spain, Ireland, Australia, India, Japan, Singapore and China. The fieldwork was done between Tuesday, March 17 and Thursday, March 19. Total of 15,134 completes, with approximately 1,100 per market. Participants were selected from across all Dynata’s proprietary online research panel assets and the samples quota controlled to reflect the population on Age, Gender and Region. Interviews were conducted online. The youngest age quota is 18-24.

What are the key findings of the research?

When will it end? - A deep dive into consumer predictions from around the world.

Global Economic Impact & Behavioral Changes - Insight on the influence of COVID-19 on economic attitudes and social behaviours.

Medical Knowledge & Trust - What are the most popular sources for COVID-19 information and which sources do consumers trust the most?

Full research:

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Contributor's Name: Melissa Byron
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