Filipinos Coping Mechanism Amid Community Quarantine Due To Covid19

FastForwardMR
on 04/03/2020

During this global health crisis, how are our fellow Filipinos doing? What's their outlook on life after enhanced community quarantine (ECQ)? What do they look forward to doing and buying after quarantine? These are the questions that GoodThinking/FastForward set out to discover. With this short survey, we hope to provide a sneak peek into consumer minds to help consumers find and hold on to their silver linings, and to help brands find and work on their pivots in collaborative effort to improve consumer lives now and tomorrow.

Why was the research conducted?

With this short survey, we hope to provide a sneak peek into consumer minds to help consumers find and hold on to their silver linings, and to help brands find and work on their pivots in collaborative effort to improve consumer lives now and tomorrow.

How was the research conducted?

Online survey.

What are the key findings of the research?

There is an extended appreciation for health and hygiene (consumers worry about their safety).
Digital has been part of their coping mechanism. Delivery of essentials have become part of their buying pattern. Many have been forced to conquer fears of digital payment and even non-personal transactions with retailers.
Post ECQ - they will do three things immediately. Meet the love ones they miss, practice their faith and resume their source of livelihood.

Full research:

Access full research
Contributor's Name: Ferdinand Frejas
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