Priorities are shifting during the COVID-19 pandemic with availability superseding price and brand name when purchasing food, beverage and household items.
Why was the research conducted?The questions asked explored importance of brand and price of purchases, as well as on current purchasing decision drivers.
How was the research conducted?Weekly polling of U.S.-based general population primary purchasers.
What are the key findings of the research?-For both grocery products and household products, the major driver of current consumer purchases is availability. 65% of respondents cited availability as the major driver in grocery product purchase, and 74% for household items.
-Brand and price were still important to consumers in many categories, with baby food and formula with the highest importance of brand (58%) and price (53%) followed closely by pet food with brand (52%) and price (45%).
-Aspects with limited importance to consumer decision-making during times of COVID-19 include organic or non-GMO grocery products (6%) and environmentally friendly packaging on household products (6%).
Contributor's Name: Michelle Andre