1st European Insights Summit


  • When: Tuesday 24 January, 2017 from 9h00 to 17h30, followed by a networking reception
  • Where: VLEVA, Avenue Cortenberg 71, Brussels, Belgium
  • For who: Anyone interested in understanding how research helps you make better decisions and draft better policies will find the European Insight Summit an inspirational journey through the state of the art of market, opinion, and social research.

The Summit is free of charge!


What is the European Insights Summit

Join us to celebrate the social value of research! This event showcases the crucial role the insights community plays every day to inform policy debates, provide evidence for crucial service upgrades, and help business leaders drive economic growth.

Through the results of actual research projects, discover how research is helping to create new insights into major societal and business challenges, supporting decision-makers to enrich the lives of ordinary citizens and deliver economic growth.

For who is the European Insights Summit

Anyone interested in understanding how research helps you make better decisions and draft better policies will find the European Insight Summit an inspirational journey through the state of the art of market, opinion, and social research.

Network with a cross-disciplinary audience (policy makers, civil servants, business and non-profit association representatives, and practitioners) working in the policy fields of research, digital economy, data privacy and protection, the single market, social policy, democratic participation, amongst other subjects of political importance.


The European Insights Summit is supported by:

European Insights Summit

Celebrating the Social Value of Research

Market, opinion, and social research, and the analytics sector has for over a century delivered insights to businesses, non-profits, and governments helping them make business decisions, improve public services, or shape public policies.

In the era of Big and Open Data, the Cloud, the Internet of Things, the role of the sector is evolving as our society becomes ever more data-driven. How are these developments transforming research and what is being done at the European level to ensure that research continues to support effective decision-making?

Featured Speakers:

Session chaired by Mr. Adam Phillips, Managing Director, Real Research

Europe is currently overhauling its regulatory framework governing the entire digital economy. From the General Data Protection Regulation, to the proposed reform of the ePrivacy and Copyright Directives, Europe's decisions will impact the ability of research.

New technological advances are giving rise to new methods of research using techniques like big data, data mining, data fusion, social media listening, including passive research using connected devices.

These methods are making it possible for researchers to deliver faster actionable insights for decision-makers. But are there are any risks to these fast developments? Are citizens aware what's being done in the name of research? Do citizens still trust researchers to conduct responsible research that protects their privacy?

Join Europe's leading privacy experts to discuss how we can maintain trust and confidence in digital research to ensure it retains its social value.

11:30 - 12:00 Networking Break

Session chaired by Mr. Hartmut Scheffler, Managing Director, Kantar TNS and Chairman of Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute

The digitization of our economies is leading to critical transformations of our economy. What are the latest insights being discovered that are helping businesses make critical transformations to take advantage of the future economic revolutions, whether through the rise of the Internet of Things, the drive towards a low-carbon economy, or the rise of the Sharing Economy?

Featured Themes:

  • What We See - the Digital Future in Focus

    Discover the latest insights on connected digital devices and the trends we foresee driving its growth.

    How are research models changing to accommodate the challenge of hyper-fragmentation?

    What is the impact for consumers and producers of digital content and business models?

    How can Europe leverage the digital economy even further?

    Presented by Stuart Wilkinson, Head of Industry Relations EMEA, comScore

  • Think Globally, but Act Locally

    Our businesses are naturally likely to be global in nature. Frederic will share his experience growing his French start up that began in 2000 with him as a sole proprietor, to building a company of 1200 employees around the world, and how he's retained a global view with a local focus. We'll delve into benefits and challenges with this structure. In addition to sharing personal experience, Frederic will shed light into understanding the current political and consumer sentiment about a more inward focus.

    Presented by Frédéric-Charles Petit, CEO, Toluna

  • Digital research in a mobile world: how crowdsourced intelligence is improving decision-making in the mobility sector

    The transportation system as we know it is undergoing fundamental shifts. Technology-driven on-demand solutions (e.g. Uber, Zipcar), electric vehicles and autonomous driving are promising a more flexible, efficient and low-carbon future of mobility and transportation. How willing are consumers to adapt these new means of transportation, and what does this mean for businesses and governments? To find this out, this study, done in cooperation with the MIT, explores mobility patterns and demand for new transport solutions in 50 countries across the world, representing 75% of the global population.

    Presented by Nico Jaspers, founder and CEO of Dalia

  • Are you edgy enough?

    Transformation, digitalization and disruption are buzzwords these days. Companies need to step up their game. For many businesses - banking, automotive, retail, etc - the competitive frame of reference has expanded considerably at a frightening pace. Banks e.g. now face competition from telcos, supermarkets, tech firms and innovative start-ups, all experienced in building online relationships and marketing transparent products. Likewise, consumers judge across their entire set of experiences rather than just comparing within one category. We need to adapt to this new world and move beyond the obvious. We believe that successful transformation builds upon superior consumer understanding and human centered thinking, impacting the market research industry as a whole. Throughout the presentation we will give concrete hooks on how market research can help to continuously transform your business by increasing internal clock speed and bringing it more in sync with accelerated change in the outside environment.

    Presented by Delphine Vantomme, Business Director, Tech & Services, InSites Consulting

13:30 - 14:30 Lunch Break

Session chaired by Dr. Bonnie Wolff-Boenisch, Head of Research Affairs, Science Europe

The European Union is facing tremendous pressure in the form of concurrent social crises. Geo-political instability on Europe's borders have led to an unprecedented increase in migration and refugee movements towards Europe. The European social model is proving unsustainable as Europe's demographic profile shifts. Additionally, terrorism and rising unemployment have seen corresponding rises in economic and social inequality and a concerning rise in violence against minorities. What can insights tell us about these trends and what may be Europe's path to resolving them?

Featured Themes:

  • Winning over the 'conflicted middle': communicating with the public about refugees at a time of crisis

    At a time of rising tension and division in many European societies, communicating effectively with the public about contentious social issues becomes more important than ever. We present insights from a leading-edge programme of research carried out by Purpose and Ipsos that seeks to inform public communications about refugees, by providing an improved understanding of the perspectives and concerns of different segments of the public. Drawing on a segmentation of German public opinion carried out in October 2016, together with qualitative work to look more deeply into what underlies the views of key segments, we consider how the 'conflicted middle' can be won over through communications and what types of messaging are effective in shifting their views. We also preview a new Implicit Response Time (IRT) test which uncovers the strength of the public's unconscious associations with refugees, both positive and negative – to our knowledge, the first time techniques drawn from neuroscience have been used to gauge European publics' unconscious attitudes on this topic.

    Presented by Alexandra Schoen, Senior Research Executive, Ipsos Germany and Stephen Hawkins, Director of Research and Polling, Purpose

  • Age, employment and economic wellbeing: How European regions will develop until 2025

    With the instrument “Biographical Lifeworlds” that was jointly developed by Prof. Kleining from University of Hamburg and GfK a forecast of the social and economic development of Europe will be given, in partnership with the Berlin Institute, Germany.

    The different population developments – increase in the west, decrease in the east – will be accompanied by differing social developments.

    For example in Spain the top ranking Lifeworlds will either stagnate or decrease until 2025 whereas the poorer income classes either stagnate or increase during this period. Compared to this in Poland the low income classes have a higher importance then in Spain but it is expected that they will have a better development.

    The presentation will explore the likely impact of these developments on Europe's future.

    Presented by Prof. Dr. Raimund Wildner, Managing Director and Vice-President, GfK Verein

15:30 – 16:00 Networking Break

Session chaired by Mr. Richard Tuffs, Executive Director, European Regions for Research and Innovation Network

Public finances are under pressure, and so is the European project and representative democracy in general. There is declining trust in “experts” and in governments which is leading to a far more politically polarized environment. Additionally, efforts to reduce the cost of running governments is putting renewed emphasis around better regulation and effective law-making. The continued rise of Euroscepticism is also increasingly concerning. How are insights being used to inspire policy-makers, civil servants, and citizen groups to “reboot” the European project, rekindle support, whilst also improving governments' abilities to deliver more effective services at lower cost.

Featured Themes:

  • The future role of opinion and polling research in the public space

    In 1973 Eurobarometer was born . The term Eurobarometer, chosen by its founder, Jacques-René Rabier, is explained in the first 1973 survey: "Just as a barometer can be used to measure atmospheric pressure and thus to give a short-range weather forecast, this Eurobarometer can be used to observe, and to some extent forecast, public attitudes towards (…) the development of the European Community and the unification of Europe." Since then, the tool has improved and evolved dramatically both in terms of size and reach, in line with the expansion of the European Union and progress in the world of surveys. This makes the Eurobarometer probably the largest opinion survey in the world in terms of coverage, the number of interviews conducted, and survey frequency

    Since the beginning, the Eurobarometer has had several goals: monitoring European public opinion and its evolutions; contributing to the evaluation, validation and formulation of EU policies; and measuring some facts and figures regarding the European Union and its citizens (in areas as diverse as the number of smokers in the EU, the height and weight of Europeans, or media and cultural habits). It has also served a role in communication.

    In terms of topics, the Eurobarometer initially looked at the opinions and attitudes of EU citizens towards the European Union. Today it covers a vast range of policy areas, since the European institutions are competent in a wide variety of fields, such as health, e-communications, data protection, discrimination, foreign policy, research and development, development aid, the economy, consumer protection, justice and many more.

    Presented by Edouard Lecerf, Global Director for Political & Opinion research, Kantar Public

  • Research and the Application of Nudge Methods to Help Policy-makers Effect Social Change

    Grounded in the recent learnings from Behavioural economics about how real people make decision in real life, the Nudge approach is a powerful way to help public policy makers to be successful at behavioural change.

    What is Nudge? Why this innovative approach is so powerful to encourage citizens to adopt a desired behaviour at no cost for Good? What does a public policy maker need to know from Behavioural Economics to be successful in Nudging? How does one create powerful Nudges?

    Presented by Eric Singler, BVA group Managing Director, PRS IN VIVO Global Managing Director & NudgeFrance President

  • Brexit, Trump, and the Eurosceptic vote

    Brexit and the rise of Eurosceptic parties pose major challenges to the European Union. What can we learn from the values and needs of populist-party voters? How typically European are they? What are the similarities and differences between Eurosceptic voters and American Trump fans? Based on the Glocalities research program that covers 24 major economies, Martijn Lampert will present new insights into a trend that is fundamentally impacting the future of Europe.

    Presented by Martijn Lampert, Research Director Glocalities, Motivaction International

How can we foster quality, ethically-driven research and ensure that it is equipped to guide data-driven societies to achieve better societal outcomes that works for all European citizens, businesses, and governments?

Featured Speakers:

Research Choices is an initiative of the market, opinion, and social research sector to strengthen public awareness of the role personal data plays in online research. A new web platform will provide educational content on the types of data collected, measures put in place to protect personal data, and control options made available by participating organisations to exercise control. It aims to meet regulators' concerns that businesses are not doing enough to inform the public about data collection and use at a sector level.