Eureka!
Eureka!
That ah-ha moment when you discover something you did not expect. Every day reputable market, opinion and social research organisations deliver these moments to their customers helping them to improve their bottom lines, deliver top-class public services, or help build fairer societies.Discover amazing Eureka’s below and the methodologies used to lead to these great discoveries. In each and every story you’ll discover what research commissioners are learning about the world around them and the impact it’s had on their organisations.