Eureka!

Eureka!

That ah-ha moment when you discover something you did not expect. Every day reputable market, opinion and social research organisations deliver these moments to their customers helping them to improve their bottom lines, deliver top-class public services, or help build fairer societies.

Discover amazing Eureka’s below and the methodologies used to lead to these great discoveries. In each and every story you’ll discover what research commissioners are learning about the world around them and the impact it’s had on their organisations.
Data, citizens, and global LGBTI human rights
Data, citizens, and global LGBTI human rights

Data, citizens, and global LGBTI human rights

How market research moved LGBTI discussions away from the anecdotal to the actual, facilitating actions based on credible evidence.
in: Non-Profit and NGOs
How is opinion research used in Canadian public policy?

How is opinion research used in Canadian public policy?

How market research helped an association understand the perceived role and use of research in Canadian policy-making
in: Public Sector and Policy-making
Tropicana launch with neuro decision tree
Tropicana launch with neuro decision tree

Tropicana launch with neuro decision tree

How Pepsico’s Tropicana launch in Turkey is shaped by consumer brainwaves
in: Business Trends
United Airlines: The creation of United Polaris business class, redesigned from Ahh to Zzz
United Airlines: The creation of United Polaris business class, redesigned from Ahh to Zzz

United Airlines: The creation of United Polaris business class, redesigned from Ahh to Zzz

How United Airlines leveraged market research in the development, optimization, and launch of United Polaris, its new International Business Class offering
in: Serving customers
How can a company adapt its data collection methods?
How can a company adapt its data collection methods?

How can a company adapt its data collection methods?

How market research allowed Air France KLM to redesign and optimize its consumer and quality standards surveys to ensure the quality of their services remained competitive
in: Business Trends

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Coronavirus (Covid-19)

The coronavirus is one of our modern day's greatest global, human challenge. Now more than ever, access to evidence about the health and socio-economic impact is key to inform the general public and decision-takers in a moment of crisis. The need for evidence-based decision-making has never been greater.
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Business Trends

Business Trends

Market research, with its adaptable and innovative methodologies and techniques, has always been at the core of business’ strategic decisions. Boosting innovation, redefining branding strategies, positioning on the market, assessing investments and launching of new products are only few examples of the valuable contribution that market researc...
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Digital Economy and Social Media

Digital Economy and Social Media

We are living in a fast-changing society. Digital economy and social media are shaping the way business is done, but also influencing people’s lifestyle and relations. Market research, with its great adaptability attitude in producing valuable insights, helps organisations to not falling behind technological developments.
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Non-Profit and NGOs

Non-Profit and NGOs

Market research is not only about helping business. Everyday, all around the world, market research’s methodologies and techniques are successfully helping NGOs and non-profit organisations to address societal challenges. Assessing and evaluating the impact, understanding of your target groups, are only few examples of how market research can h...
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Public Sector and Policy-making

Public Sector and Policy-making

Research has always been the cornerstone of informed decisions with its capacity to provide valuable insights and data and to separate what is important to politicians and policymakers for the wealth of their constituencies.
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Serving customers

Serving customers

Even if you don’t notice it, market research is always surrounding you. When you are taking the train, flying for your holidays or using your car for a family trip during the weekend, the experiences that you are living are probably shaped and tailored for your comfort by previous market research studies.
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Are you a researcher or a client with a story about how market, opinion and social research helped to reach your Eureka moment? Share it with the world and submit your success story for inclusion in our library.

Your success story

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