Eureka!

Eureka!

That ah-ha moment when you discover something you did not expect. Every day reputable market, opinion and social research organisations deliver these moments to their customers helping them to improve their bottom lines, deliver top-class public services, or help build fairer societies.

Discover amazing Eureka’s below and the methodologies used to lead to these great discoveries. In each and every story you’ll discover what research commissioners are learning about the world around them and the impact it’s had on their organisations.
Leveraging the power of social media
Leveraging the power of social media

Leveraging the power of social media

How market research contributed to understanding the impact of shared news content on consumers
in: Digital Economy and Social Media
Going beyond skin-deep emotions

Going beyond skin-deep emotions

How market research helped one of India’s largest FMCG company to uncover what people want yet don’t wish to say
in: Business Trends
Understanding tomorrow’s mexican beauty products customer
Understanding tomorrow’s mexican beauty products customer

Understanding tomorrow’s mexican beauty products customer

GfK, L'Oreal, Mexico
in: Serving customers
How can a company exploit the full potential of a crowdsourcing contest?

How can a company exploit the full potential of a crowdsourcing contest?

How qualitative research and netnography helped Mondelez better understand how people think and feel about chocolate, and the opportunities this implies
in: Digital Economy and Social Media
What is the nature and scale of violence against women in the EU?
What is the nature and scale of violence against women in the EU?

What is the nature and scale of violence against women in the EU?

How market research allowed the EU Fundamental Rights Agency to make policy recommendations to combat violence against women
in: Public Sector and Policy-making

Eureka Stories

Eureka Categories

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covid-19-min.jpg

Coronavirus (Covid-19)

The coronavirus is one of our modern day's greatest global, human challenge. Now more than ever, access to evidence about the health and socio-economic impact is key to inform the general public and decision-takers in a moment of crisis. The need for evidence-based decision-making has never been greater.
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Business Trends

Business Trends

Market research, with its adaptable and innovative methodologies and techniques, has always been at the core of business’ strategic decisions. Boosting innovation, redefining branding strategies, positioning on the market, assessing investments and launching of new products are only few examples of the valuable contribution that market researc...
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Digital Economy and Social Media

Digital Economy and Social Media

We are living in a fast-changing society. Digital economy and social media are shaping the way business is done, but also influencing people’s lifestyle and relations. Market research, with its great adaptability attitude in producing valuable insights, helps organisations to not falling behind technological developments.
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Non-Profit and NGOs

Non-Profit and NGOs

Market research is not only about helping business. Everyday, all around the world, market research’s methodologies and techniques are successfully helping NGOs and non-profit organisations to address societal challenges. Assessing and evaluating the impact, understanding of your target groups, are only few examples of how market research can h...
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Public Sector and Policy-making

Public Sector and Policy-making

Research has always been the cornerstone of informed decisions with its capacity to provide valuable insights and data and to separate what is important to politicians and policymakers for the wealth of their constituencies.
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Serving customers

Serving customers

Even if you don’t notice it, market research is always surrounding you. When you are taking the train, flying for your holidays or using your car for a family trip during the weekend, the experiences that you are living are probably shaped and tailored for your comfort by previous market research studies.
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Share your success story

Are you a researcher or a client with a story about how market, opinion and social research helped to reach your Eureka moment? Share it with the world and submit your success story for inclusion in our library.

Your success story

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