Eureka!
Eureka!
That ah-ha moment when you discover something you did not expect. Every day reputable market, opinion and social research organisations deliver these moments to their customers helping them to improve their bottom lines, deliver top-class public services, or help build fairer societies.Discover amazing Eureka’s below and the methodologies used to lead to these great discoveries. In each and every story you’ll discover what research commissioners are learning about the world around them and the impact it’s had on their organisations.
Eureka Stories
Eureka Categories
Coronavirus (Covid-19)
The coronavirus is one of our modern day's greatest global, human challenge. Now more than ever, access to evidence about the health and socio-economic impact is key to inform the general public and decision-takers in a moment of crisis. The need for evidence-based decision-making has never been greater. Read reports
Business Trends
Market research, with its adaptable and innovative methodologies and techniques, has always been at the core of business’ strategic decisions. Boosting innovation, redefining branding strategies, positioning on the market, assessing investments and launching of new products are only few examples of the valuable contribution that market researc... Read Eureka stories
Digital Economy and Social Media
We are living in a fast-changing society. Digital economy and social media are shaping the way business is done, but also influencing people’s lifestyle and relations. Market research, with its great adaptability attitude in producing valuable insights, helps organisations to not falling behind technological developments. Read Eureka stories
Non-Profit and NGOs
Market research is not only about helping business. Everyday, all around the world, market research’s methodologies and techniques are successfully helping NGOs and non-profit organisations to address societal challenges. Assessing and evaluating the impact, understanding of your target groups, are only few examples of how market research can h... Read Eureka stories
Public Sector and Policy-making
Research has always been the cornerstone of informed decisions with its capacity to provide valuable insights and data and to separate what is important to politicians and policymakers for the wealth of their constituencies. Read Eureka stories