Eureka!

Eureka!

That ah-ha moment when you discover something you did not expect. Every day reputable market, opinion and social research organisations deliver these moments to their customers helping them to improve their bottom lines, deliver top-class public services, or help build fairer societies.

Discover amazing Eureka’s below and the methodologies used to lead to these great discoveries. In each and every story you’ll discover what research commissioners are learning about the world around them and the impact it’s had on their organisations.
Brand renovation : drive value in (and risk out) - new value kpi’s for brand experience redesign
Brand renovation : drive value in (and risk out) - new value kpi’s for brand experience redesign

Brand renovation : drive value in (and risk out) - new value kpi’s for brand experience redesign

How market research secured business model diagnostic and revitalized the brand
in: Business Trends
What are the effects of food labels on consumers in the EU?
What are the effects of food labels on consumers in the EU?

What are the effects of food labels on consumers in the EU?

How market research helped the EU assess the impact of its Guidelines on labeling schemes and the attitude of consumers towards labels
in: Public Sector and Policy-making
How can a museum better appeal to and inspire its visitors?
How can a museum better appeal to and inspire its visitors?

How can a museum better appeal to and inspire its visitors?

How market research helped the Van Gogh Museum redefine and strengthen its brand identity to better serve the public
in: Non-Profit and NGOs
How do people really feel about a car’s design?
How do people really feel about a car’s design?

How do people really feel about a car’s design?

How neuro research helped Toyota measure people’s feelings and emotions in reaction to different car models
in: Serving customers
National campaign to reduce violence against women and their children
National campaign to reduce violence against women and their children

National campaign to reduce violence against women and their children

How market research contributed to a ‘new way of thinking’ about a long-standing issue
in: Public Sector and Policy-making

Eureka Stories

Eureka Categories

View all Eureka stories
covid-19-min.jpg

Coronavirus (Covid-19)

The coronavirus is one of our modern day's greatest global, human challenge. Now more than ever, access to evidence about the health and socio-economic impact is key to inform the general public and decision-takers in a moment of crisis. The need for evidence-based decision-making has never been greater.
Read reports
Business Trends

Business Trends

Market research, with its adaptable and innovative methodologies and techniques, has always been at the core of business’ strategic decisions. Boosting innovation, redefining branding strategies, positioning on the market, assessing investments and launching of new products are only few examples of the valuable contribution that market researc...
Read Eureka stories
Digital Economy and Social Media

Digital Economy and Social Media

We are living in a fast-changing society. Digital economy and social media are shaping the way business is done, but also influencing people’s lifestyle and relations. Market research, with its great adaptability attitude in producing valuable insights, helps organisations to not falling behind technological developments.
Read Eureka stories
Non-Profit and NGOs

Non-Profit and NGOs

Market research is not only about helping business. Everyday, all around the world, market research’s methodologies and techniques are successfully helping NGOs and non-profit organisations to address societal challenges. Assessing and evaluating the impact, understanding of your target groups, are only few examples of how market research can h...
Read Eureka stories
Public Sector and Policy-making

Public Sector and Policy-making

Research has always been the cornerstone of informed decisions with its capacity to provide valuable insights and data and to separate what is important to politicians and policymakers for the wealth of their constituencies.
Read Eureka stories
Serving customers

Serving customers

Even if you don’t notice it, market research is always surrounding you. When you are taking the train, flying for your holidays or using your car for a family trip during the weekend, the experiences that you are living are probably shaped and tailored for your comfort by previous market research studies.
Read Eureka stories

Share your success story

Are you a researcher or a client with a story about how market, opinion and social research helped to reach your Eureka moment? Share it with the world and submit your success story for inclusion in our library.

Your success story

Text is so overrated these days, have a great video showcasing your project? Send us a link so we can download it and put it on the story's page!
Maximum number of files: 2
Maximum files size: 2MB
Allowed file types: png, gif, jpg, jpeg, bmp, zip, gz, rar
Please submit logos of the research provider and the commissioning client. For best visual results on our pages, we invite you to submit square format logos (i.e. 400px by 400px).

Why?

How?

So What?

* - required fields