Eureka!

Eureka!

That ah-ha moment when you discover something you did not expect. Every day reputable market, opinion and social research organisations deliver these moments to their customers helping them to improve their bottom lines, deliver top-class public services, or help build fairer societies.

Discover amazing Eureka’s below and the methodologies used to lead to these great discoveries. In each and every story you’ll discover what research commissioners are learning about the world around them and the impact it’s had on their organisations.
Measuring the return on investment of research spending in product development

Measuring the return on investment of research spending in product development

How market research proves the very real impact of consumer insights in identifying successful product concepts.
in: Business Trends
A new method of collecting and analyzing information on buyer behaviour

A new method of collecting and analyzing information on buyer behaviour

How to help consumers, businesses and the State at the time of crisis
in: Business Trends
Data, citizens, and global LGBTI human rights
Data, citizens, and global LGBTI human rights

Data, citizens, and global LGBTI human rights

How market research moved LGBTI discussions away from the anecdotal to the actual, facilitating actions based on credible evidence.
in: Non-Profit and NGOs
Heineken’s “coalition for youth sobriety”
Heineken’s “coalition for youth sobriety”

Heineken’s “coalition for youth sobriety”

How market research helped Heineken design a highly successful CSR campaign to raise awareness of the risks of underage drinking
in: Non-Profit and NGOs
How can a prepaid retail electricity service create a shared economic value among consumers, the government regulatory environment and the utility company?
How can a prepaid retail electricity service create a shared economic value among consumers, the government regulatory environment and the utility company?

How can a prepaid retail electricity service create a shared economic value among consumers, the government regulatory environment and the utility company?

How a combination of market research types and insights emerged as Win-win solutions for stakeholders?
in: Business Trends

Eureka Stories

Eureka Categories

View all Eureka stories
Business Trends

Business Trends

Market research, with its adaptable and innovative methodologies and techniques, has always been at the core of business’ strategic decisions. Boosting innovation, redefining branding strategies, positioning on the market, assessing investments and launching of new products are only few examples of the valuable contribution that market researc...
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Digital Economy and Social Media

Digital Economy and Social Media

We are living in a fast-changing society. Digital economy and social media are shaping the way business is done, but also influencing people’s lifestyle and relations. Market research, with its great adaptability attitude in producing valuable insights, helps organisations to not falling behind technological developments.
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Non-Profit and NGOs

Non-Profit and NGOs

Market research is not only about helping business. Everyday, all around the world, market research’s methodologies and techniques are successfully helping NGOs and non-profit organisations to address societal challenges. Assessing and evaluating the impact, understanding of your target groups, are only few examples of how market research can h...
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Public Sector and Policy-making

Public Sector and Policy-making

Research has always been the cornerstone of informed decisions with its capacity to provide valuable insights and data and to separate what is important to politicians and policymakers for the wealth of their constituencies.
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Serving customers

Serving customers

Even if you don’t notice it, market research is always surrounding you. When you are taking the train, flying for your holidays or using your car for a family trip during the weekend, the experiences that you are living are probably shaped and tailored for your comfort by previous market research studies.
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Share your success story

Are you a researcher or a client with a story about how market, opinion and social research helped to reach your Eureka moment? Share it with the world and submit your success story for inclusion in our library.

Your success story

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