Make Your Research Choice

We conduct research responsibly to earn what matters most to us: your trust!

Discover how through our explainer videos! Want more control? Explore the profile pages of our Research Choices partners and find out more info about participating companies' privacy policies, offered control and choice options, and additional company-specific information.

An Introduction to Audience Measurement Research

The Technologies Used For Audience Measurement Research

How We Keep Your Data Safe

Because Your Experience Matters

Without you, audience measurement research cannot accurately reflect the experience of users. Help us to improve the internet experience of every user, and especially you! But it is your choice to decide whether we can use your details for passive audience measurement projects.

Our Partners

Check out the Research Choices partner organisations! Research Choices organisations listed below may offer varying levels of opt-out options depending on their services. Click on them to find out more about their collection practices and the choice options you can exercise if you're not convinced they should collect your details for research purposes.
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Nielsen

Nielsen
Nielsen, a leading global information & measurement company, provides market research, insights &...
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Kantar

Kantar
Kantar is home to some of the world's leading research, data and insight companies. Our offer cov...
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Ipsos

Ipsos
Ipsos is one of the world’s leading market research firms. Ipsos is an innovative, entrepreneuria...
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GfK

GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to...
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