Top market research agencies announce launch of Research Choices Informational and education portal increases transparency and choice for online research
Amsterdam, January 28, 2016: Top market research agencies comScore, GfK, Kantar, and Nielsen announced today the launch of a joint initiative to boost transparency and choice for online audience measurement research.

Both the US Federal Trade Commission and the European Commission have consistently called for all sectors to raise consumer awareness and understanding of online data collection practices and facilitate access to existing choice mechanisms.
This joint initiative and the associated portal are being facilitated by ESOMAR, the World Association for Market, Social, and Opinion Research at the behest of the founding Research Choices participants.
January 28, 2016